Economy & Trade March 27, 2026 301 stories in this edition

Japan’s yuru-chara mascots: Big business behind the cute faces

Channel NewsAsia / Southeast Asia / 1m ago
Japan’s yuru-chara mascots: Big business behind the cute faces

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From boosting tourism to generating billions in sales, Japan’s mascots have grown into a powerful industry – but only a few become stars.

East Asia ,Asia

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