Ikea to open first small-format Beijing store to tap China’s changing consumer trends

Preview Brief

Multinational furniture retailer Ikea says it will open its first small-format store in Beijing on Thursday, aiming at convenience and efficiency that analysts believe could lift footfall by bringing the brand closer to consumers amid shifting trends. The move comes after the company shut seven large outlets across mainland China in early February, as it grapples with the country’s rapidly changing consumer trends an...