From Japan to India, overtourism cries out for new success metrics

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Can tourism be considered successful if arrivals increase, but the local communities – the very soul of the destination – feel strained and excluded? Too often, tourism success is measured in arrivals, occupancy and revenue. These numbers matter. But they tell only a fraction of the story. We must ask: who is this success really for? Traditional growth metrics are no longer sufficient to protect the residents who hos...